• Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers.

• An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform.

Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business.

There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include:

Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on.

Product update emails: These emails inform customers about new or updated products.

Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.

Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.