Published
October 12, 2024
Category
Real Estate
client
Rivanta Sky
Rivanta Sky
01. Project Details
R ivanta – the way of life is a conscious call taken by both Pramukh and Omkar to redefine the community lifestyle in Gujarat. It’s been built around six strong fundamentals to ensure the finest life and experience. Life at Rivanta is a celebration of peace , nature and luxury.
02. Objective
Rivanta, a premium real estate project by Pramukh and Omkar, was envisioned as a lifestyle-centric community that redefines luxury living in Gujarat. Despite its unique value proposition rooted in peace, nature, and modern luxury, Rivanta faced challenges in effectively communicating this vision to a broader market. The project relied primarily on offline methods—such as site visits, local promotions, and word-of-mouth—for lead generation and brand visibility.
Without a structured digital marketing strategy, Rivanta struggled to:
- Build awareness among affluent buyers across Gujarat and NRI audiences.
- Communicate the project’s six lifestyle fundamentals and luxury appeal online.
- Generate a consistent pipeline of high-intent leads through digital channels.
- Compete with other premium real estate projects with strong online presence.
- Establish trust and credibility through social proof, storytelling, and community-driven content.
03. Perfect Result
At 247 Real Estate Marketing, we implemented a full-funnel digital marketing strategy to elevate Rivanta Sky’s brand visibility, attract high-intent homebuyers, and boost sales inquiries. Our approach focused on real estate-specific SEO, localized content marketing, paid media campaigns, and lead nurturing—all designed to position Rivanta Sky as the premier lifestyle destination in Gujarat.
We built a dynamic, mobile-first website that captured the elegance and serenity of the project while driving SEO performance. Our hyper-targeted Google Ads and Facebook campaigns generated a steady stream of qualified leads from both domestic and NRI buyers. We also utilized video walkthroughs and community-driven storytelling to showcase the lifestyle promise of Rivanta Sky across social platforms.
Challenges we overcame included:
- Building digital trust for a new real estate brand in a crowded luxury market.
- Effectively communicating the intangible lifestyle benefits of the project online.
- Educating first-time visitors on the value of the six lifestyle fundamentals.
- Generating leads during non-peak real estate seasons.
- Despite these obstacles, our integrated strategy led to powerful business outcomes:
%
Boost in Website Traffic
%
Increase in Qualified Real Estate Leads
%
Faster Sales Conversion
%
Social Media Engagement Growth
Through our strategic partnership, Rivanta Sky transitioned from a locally known project to a highly visible, digitally savvy real estate brand. With 247 Real Estate Marketing’s tailored strategies, the brand now enjoys sustainable lead generation, stronger buyer engagement, and improved ROI across all digital channels.